Philosophy

Global prosperity springs from innovative and vibrant private enterprises. This is a particular challenge in many emerging markets, where countries are faced with unprecedented obstacles to generating prosperity for the average citizen.

To drive needed growth and prosperity around the world, the Pioneers of Prosperity Award is committed to recognizing and supporting entrepreneurs whose companies compete by serving all of their key stakeholders, their customers, owners, workers and future generations, in sustainable ways.

First, countries need companies that know how to identify, investigate, and serve the right customers: segments of local, regional and international buyers who are willing and able to pay high prices for valuable local products and services. Second, they need companies that consistently generate profit for their owners that are commensurate with the risks taken by investing in them. Third, they need companies that provide sustainable employment, training, and growth opportunities to local workers. And fourth, they need companies that operate in ways that do not compromise the prosperity of future generations.

The Pioneers of Prosperity Award Program is designed to be a high-impact initiative that identifies, rewards, and promotes model companies and their entrepreneurs in emerging economies. These companies can serve as powerful role models which in turn will inspire and influence a new generation of business leaders at home, across the region and around the globe.